Introducing Creator Private Labels, Powered by Dote

Hello Vibes by Emma Marie and Unapologetically You by The Mezu Twins Coming this Summer

Introducing Creator Private Labels, Powered by Dote

At dote, it’s always been our mission to create a space where genz feels empowered to express themselves. Every day, we’re floored by dote nation’s creativity. We often see trends that were first created and celebrated by the dote community go on to be seen on the world’s tastemakers and represented in major retailers across the globe. We’re incredibly proud to have such an engaged community of users who have really become trendsetters in the worlds of fashion, beauty, and more. 

We frequently hear from community members that one of their favorite parts of the dote experience is getting to engage with their favorite online creators. So we spent time dreaming up ways we could merge these two concepts—trendsetting fashion along with facilitating meaningful connections between creators and their fans. We thought, wouldn’t it be cool if we could collaborate with creators to conceptualize product lines that their fans could buy from them directly on dote? Today, we’re excited to announce that we’re doing just that. 

This summer, dote is working with some amazing creators to develop and launch their own private label lines of apparel and accessories. The first two lines will be Hello Vibes, by Emma Marie, and Unapologetically You, by The Mezu Twins. We worked closely with Emma and Ugochi and Tobechi to come up with their dream line of products. We can’t wait for you to see what they’ve created. 


Just like your other favorite brands, each line will have its own storefront on dote. We’ll be revealing the full lines as well as announcing availability and pricing very soon. 

We’re so excited to offer dote nation this new and personal way for creators and their fans to connect. And of course, Hello Vibes and Unapologetically You are just the beginning. We’ll be launching several more labels with more creators throughout the summer and early fall. Be sure to stay tuned for more updates on the crown and follow Emma and The Mezu Twins to learn more about their lines soon.